DDMA EMAS

Back in 2026

We look back on a successful edition of the EMAS. On this page you will find all photos, speakers and released slides* of the 2026 edition.

*Some speakers didn’t allow us to share their slides. If the one you’re looking for isn’t there, that’s probably why.

Download the presentations

Alex Bloemendal - Marketing & eCommerce are changing rapidly… what now

Alex Bloemendal - Marketing & eCommerce are changing rapidly… what now

Alex Hayward - Smarter Journeys, Stronger Supporters Reimagining the London Marathon Experience at Children with Cancer UK

Alex Hayward - Smarter Journeys, Stronger Supporters Reimagining the London Marathon Experience at Children with Cancer UK

Ben Hammond & Conor Wilson - Inside BBC’s Walking with Dinosaurs Interactive Email Campaign

Ben Hammond & Conor Wilson - Inside BBC’s Walking with Dinosaurs Interactive Email Campaign

Beth O'Malley - astral - The Email Reset Strategy, Behaviour, and Performance in 2026

Beth O'Malley - astral - The Email Reset Strategy, Behaviour, and Performance in 2026

Julia Janssen - Certified Senders Alliance - Unlocking the Inbox Strategies for Email Deliverability in the Future

Julia Janssen - Certified Senders Alliance - Unlocking the Inbox Strategies for Email Deliverability in the Future

Julien Staartjes - FilmHallen - The Similarities Between Sneakers and Arthouse Cinema

Julien Staartjes - FilmHallen - The Similarities Between Sneakers and Arthouse Cinema

Komal Helyer - Atombit - Your Customers Aren’t Rational. However, your CRM Assumes They Are.

Komal Helyer - Atombit - Your Customers Aren’t Rational. However, your CRM Assumes They Are.

Pierre Pignault - MailSoar - Email Deliverability Answers to your questions and a working checklist to improve

Pierre Pignault - MailSoar - Email Deliverability Answers to your questions and a working checklist to improve

Robin de Wouters - GDMA - Global Trends in Email Marketing Insights from the International Email Benchmark Study

Robin de Wouters - GDMA - Global Trends in Email Marketing Insights from the International Email Benchmark Study

Wouter Dieleman - Signals in email how to go back to pre-AI era conversion rates

Wouter Dieleman - Signals in email how to go back to pre-AI era conversion rates

Speakers 2026

Robin de Wouters

Robin de Wouters

Director General FEDMA
Anastasiya Kartuzova

Anastasiya Kartuzova

CRM Marketing Lead JBL
Ginger van Velzen

Ginger van Velzen

CRM Marketeer Sunweb Group
Rudi Claassen

Rudi Claassen

CRM & Email Marketing Manager Harman International – EMEA Consumer Lifestyle Division
Jeroen van Ittersum

Jeroen van Ittersum

Alex Hayward

Alex Hayward

Head of Mass Participation Fundraising Children with Cancer UK
Alex Bloemendal

Alex Bloemendal

Ecommerce & Marketing Director bloemendal.online
Wouter Dieleman

Wouter Dieleman

GTM consultant wouterdieleman.com
Julien Staartjes

Julien Staartjes

Senior Marketing Specialist FilmHallen
Pierre Pignault

Pierre Pignault

CEO MailSoar
Inge Bovee

Inge Bovee

Manager Email & CRM bol
Lysanne Meijer

Lysanne Meijer

Customer Marketeer bol
Jeroen Soethout

Jeroen Soethout

Senior CRM/CDP Marketeer G-STAR
Adeola Sole

Adeola Sole

Moderator
Komal Helyer

Komal Helyer

Global CRM Managing Director Atombit
Beth O Malley

Beth O Malley

Creator of astral and email specialist astral
Julia Janssen-Holldiek

Julia Janssen-Holldiek

Director Certified Senders Alliance
Ben Hammond

Ben Hammond

CRM Director BBC
Conor Wilson

Conor Wilson

Senior CRM Developer ActionRocket
Zazie Flerackers

Zazie Flerackers

CRM Consultant Merkle
Finbar Bruins

Finbar Bruins

Managing Partner HUMAI
Just Greve

Just Greve

Country Director Dignify Nederland
Edouard Manuputty

Edouard Manuputty

Sales Manager Benelux & Nordics Bloomreach
Johnny Mukuta Mensah

Johnny Mukuta Mensah

VP of Sales benelux-uk Ibexa
David Jordine

David Jordine

Product Manager III API / Backend Sinch
Mark van den Berg

Mark van den Berg

Chief Marketing Officer Spotler
Robin Sprang

Robin Sprang

Creative Strategist Yellowgrape
Joeyee Tang

Joeyee Tang

Head of CRM Pink Gellac
Stephan Terhaar

Stephan Terhaar

E-mail- & Personalisatiespecialist Funnelboost
Sharon van Arum

Sharon van Arum

CRM & Loyalty Marketeer Pets Place
Wout Jansen

Wout Jansen

Campaign Engineer Merkle
Eveline van Hal

Eveline van Hal

Marketing Automation Expert Bol
Martijn Versteeg

Martijn Versteeg

Senior Customer Journey Consultant Yellowgrape
Aria Rabet

Aria Rabet

Senior Lead Solutions Consultant Braze
Gio Karatas

Gio Karatas

Motion Graphics Director Merkle

Tom Blijleven

Moderator - Sub 1

Beata Linz

Moderator - Sub 1

Serge van Marion

Moderator - Sub 2
Robin de Wouters

Robin de Wouters

Director General FEDMA
Anastasiya Kartuzova

Anastasiya Kartuzova

CRM Marketing Lead JBL
Ginger van Velzen

Ginger van Velzen

CRM Marketeer Sunweb Group
Rudi Claassen

Rudi Claassen

CRM & Email Marketing Manager Harman International – EMEA Consumer Lifestyle Division
Jeroen van Ittersum

Jeroen van Ittersum

Alex Hayward

Alex Hayward

Head of Mass Participation Fundraising Children with Cancer UK
Alex Bloemendal

Alex Bloemendal

Ecommerce & Marketing Director bloemendal.online
Wouter Dieleman

Wouter Dieleman

GTM consultant wouterdieleman.com
Julien Staartjes

Julien Staartjes

Senior Marketing Specialist FilmHallen
Pierre Pignault

Pierre Pignault

CEO MailSoar
Inge Bovee

Inge Bovee

Manager Email & CRM bol
Lysanne Meijer

Lysanne Meijer

Customer Marketeer bol
Jeroen Soethout

Jeroen Soethout

Senior CRM/CDP Marketeer G-STAR
Adeola Sole

Adeola Sole

Moderator
Komal Helyer

Komal Helyer

Global CRM Managing Director Atombit
Beth O Malley

Beth O Malley

Creator of astral and email specialist astral
Julia Janssen-Holldiek

Julia Janssen-Holldiek

Director Certified Senders Alliance
Ben Hammond

Ben Hammond

CRM Director BBC
Conor Wilson

Conor Wilson

Senior CRM Developer ActionRocket
Zazie Flerackers

Zazie Flerackers

CRM Consultant Merkle
Finbar Bruins

Finbar Bruins

Managing Partner HUMAI
Just Greve

Just Greve

Country Director Dignify Nederland
Edouard Manuputty

Edouard Manuputty

Sales Manager Benelux & Nordics Bloomreach
Johnny Mukuta Mensah

Johnny Mukuta Mensah

VP of Sales benelux-uk Ibexa
David Jordine

David Jordine

Product Manager III API / Backend Sinch
Mark van den Berg

Mark van den Berg

Chief Marketing Officer Spotler
Robin Sprang

Robin Sprang

Creative Strategist Yellowgrape
Joeyee Tang

Joeyee Tang

Head of CRM Pink Gellac
Stephan Terhaar

Stephan Terhaar

E-mail- & Personalisatiespecialist Funnelboost
Sharon van Arum

Sharon van Arum

CRM & Loyalty Marketeer Pets Place
Wout Jansen

Wout Jansen

Campaign Engineer Merkle
Eveline van Hal

Eveline van Hal

Marketing Automation Expert Bol
Martijn Versteeg

Martijn Versteeg

Senior Customer Journey Consultant Yellowgrape
Aria Rabet

Aria Rabet

Senior Lead Solutions Consultant Braze
Gio Karatas

Gio Karatas

Motion Graphics Director Merkle

Tom Blijleven

Moderator - Sub 1

Beata Linz

Moderator - Sub 1

Serge van Marion

Moderator - Sub 2
Robin de Wouters

Robin de Wouters

Director General FEDMA
Anastasiya Kartuzova

Anastasiya Kartuzova

CRM Marketing Lead JBL
Ginger van Velzen

Ginger van Velzen

CRM Marketeer Sunweb Group
Rudi Claassen

Rudi Claassen

CRM & Email Marketing Manager Harman International – EMEA Consumer Lifestyle Division
Jeroen van Ittersum

Jeroen van Ittersum

Alex Hayward

Alex Hayward

Head of Mass Participation Fundraising Children with Cancer UK
Alex Bloemendal

Alex Bloemendal

Ecommerce & Marketing Director bloemendal.online
Wouter Dieleman

Wouter Dieleman

GTM consultant wouterdieleman.com
Julien Staartjes

Julien Staartjes

Senior Marketing Specialist FilmHallen
Pierre Pignault

Pierre Pignault

CEO MailSoar
Inge Bovee

Inge Bovee

Manager Email & CRM bol
Lysanne Meijer

Lysanne Meijer

Customer Marketeer bol
Jeroen Soethout

Jeroen Soethout

Senior CRM/CDP Marketeer G-STAR
Adeola Sole

Adeola Sole

Moderator
Komal Helyer

Komal Helyer

Global CRM Managing Director Atombit
Beth O Malley

Beth O Malley

Creator of astral and email specialist astral
Julia Janssen-Holldiek

Julia Janssen-Holldiek

Director Certified Senders Alliance
Ben Hammond

Ben Hammond

CRM Director BBC
Conor Wilson

Conor Wilson

Senior CRM Developer ActionRocket
Zazie Flerackers

Zazie Flerackers

CRM Consultant Merkle
Finbar Bruins

Finbar Bruins

Managing Partner HUMAI
Just Greve

Just Greve

Country Director Dignify Nederland
Edouard Manuputty

Edouard Manuputty

Sales Manager Benelux & Nordics Bloomreach
Johnny Mukuta Mensah

Johnny Mukuta Mensah

VP of Sales benelux-uk Ibexa
David Jordine

David Jordine

Product Manager III API / Backend Sinch
Mark van den Berg

Mark van den Berg

Chief Marketing Officer Spotler
Robin Sprang

Robin Sprang

Creative Strategist Yellowgrape
Joeyee Tang

Joeyee Tang

Head of CRM Pink Gellac
Stephan Terhaar

Stephan Terhaar

E-mail- & Personalisatiespecialist Funnelboost
Sharon van Arum

Sharon van Arum

CRM & Loyalty Marketeer Pets Place
Wout Jansen

Wout Jansen

Campaign Engineer Merkle
Eveline van Hal

Eveline van Hal

Marketing Automation Expert Bol
Martijn Versteeg

Martijn Versteeg

Senior Customer Journey Consultant Yellowgrape
Aria Rabet

Aria Rabet

Senior Lead Solutions Consultant Braze
Gio Karatas

Gio Karatas

Motion Graphics Director Merkle

Tom Blijleven

Moderator - Sub 1

Beata Linz

Moderator - Sub 1

Serge van Marion

Moderator - Sub 2