Ginger van Velzen
Rudi Claassen
Jeroen van Ittersum
Alex Hayward
Alex Hayward is Head of Mass Participation Fundraising at Children with Cancer UK. Since 2013, he has worked across the UK charity sector, including roles at Macmillan Cancer Support, WWF-UK and the Royal British Legion.
He has extensive experience in mass participation fundraising and has spent more than three years at Children with Cancer UK, working across several fundraising teams.
He specialises in supporter acquisition and stewardship, focusing on how charities can grow audiences, build communities and deepen supporter engagement. He is particularly interested in using data and testing new approaches to better understand supporters and strengthen long-term relationships.
Alex Bloemendal
Alex Bloemendal combines over 25 years of strategic and hands-on experience in digital, marketing, e-commerce, data, customer strategy, and marketing automation in his role as an eCommerce & Marketing Director. Alongside this, he serves as a lecturer in omnichannel, e-commerce, and AI at Emerce Academy, Beeckestijn, and NIMA, where he supports marketers and e-commerce professionals in their professional growth.
He believes that innovation in e-commerce and marketing — including the use of AI — only creates real value when it is customer-focused, practical, and applicable in real-world business environments.
Wouter Dieleman
Wouter Dieleman is an Amsterdam & Stockholm-based GTM consultant with 12 years of experience running GTM for B2B scale-ups in the Netherlands & the Nordics.
I’m on a mission to educate B2B on the highest-quality signals, ABM & LinkedIn motions. All brought together in CRM and fully enabled for GTM teams.
Julien Staartjes
Julien Staartjes works as a Senior Marketing Specialist for the cinemas De FilmHallen and The Movies in Amsterdam, and De FilmKoepel in Haarlem. He specializes in digital marketing, with a strong focus on audience development and building communities. He believes that data is key to understanding your audience and is always experimenting with new creative campaigns to reach and engage different target groups.
Pierre Pignault
I am Pierre Pignault, founder and CEO of MailSoar. As a recognized expert in email deliverability, I help brands cut through the noise and land their messages in the main inbox—not the spam folder. With a focus on technical precision, domain strategy, and staying ahead of ever-changing platform rules, I’ve built a reputation for turning email challenges into opportunities for visibility and engagement. My work has been featured in industry interviews and podcasts, where I share actionable insights to help businesses master inbox placement and build stronger connections with their audiences.
Inge Bovee
Inge Bovee is Manager E-mail Marketing at bol, with over 10 years of experience in CRM and loyalty. She believes that delivering truly meaningful communication that make customers feel genuinely appreciated and emotionally connected leads to long-term customer relationships with measurable business impact.
Lysanne Meijer
Lysanne Meijer is a Customer Marketeer at bol, where she focuses on CRM and direct customer communication. Grounded in customer-centric marketing and emotional loyalty, she brings a practical perspective on CRM strategy, personalization, and building meaningful relationships with customers at scale.
Jeroen Soethout
Jeroen Soethout is a marketing and digital marketing professional working at G-STAR. With a background spanning email marketing, e-commerce, CRM, and data, he brings a broad skill set to one of the Netherlands’ most iconic denim brands. As the person responsible for all journey communication, Jeroen is constantly navigating the thin blue line between frequency and relevance — ensuring customers receive the right message at the right moment, without overwhelming them.