Alex Hayward is Head of Mass Participation Fundraising at Children with Cancer UK. Since 2013, he has worked across the UK charity sector, including roles at Macmillan Cancer Support, WWF-UK and the Royal British Legion.
He has extensive experience in mass participation fundraising and has spent more than three years at Children with Cancer UK, working across several fundraising teams.
He specialises in supporter acquisition and stewardship, focusing on how charities can grow audiences, build communities and deepen supporter engagement. He is particularly interested in using data and testing new approaches to better understand supporters and strengthen long-term relationships.

Alex Bloemendal combines over 25 years of strategic and hands-on experience in digital, marketing, e-commerce, data, customer strategy, and marketing automation in his role as an eCommerce & Marketing Director. Alongside this, he serves as a lecturer in omnichannel, e-commerce, and AI at Emerce Academy, Beeckestijn, and NIMA, where he supports marketers and e-commerce professionals in their professional growth.

He believes that innovation in e-commerce and marketing — including the use of AI — only creates real value when it is customer-focused, practical, and applicable in real-world business environments.