Global Trends in Email Marketing Insights from the International Email Benchmark Study
Adeola Sole
Adeola Sole is a rising thought leader in CRM and email marketing with over 13 years of experience managing complex strategies and lifecycle campaigns. As the founder of Lead Luxe Agency, she specialises in delivering impactful email marketing solutions for the hospitality industry, helping clients build strategies, maximise customer data, and drive results.
An international speaker and returning judge at industry-renowned awards like the Dotdigital dotties awards, Adeola has shared insights on prestigious stages, including the Email Insider Summit and Inbox Expo in Valencia and Amsterdam. Known for her passion for knowledge-sharing, she simplifies marketing tactics, empowering teams to confidently elevate their programs.
Robin de Wouters
Robin is the Director General for the Federation of European Data & Marketing (FEDMA). He carries a strong background in communication and public relations, spanning from the private, non-profit and institutional spheres. He previously worked in the field of human rights with Euromed Rights, the ONE Campaign and the United Nations. Robin is also the Vice-Chair of the Board of the European Interactive Digital Advertising Alliance (EDAA) and the Chair & Spokesperson of Democrats Abroad Belgium, the international arm of the US Democratic Party.
Your Customers Aren’t Rational. However, your CRM Assumes They Are.
The Email Reset: Strategy, Behaviour, and Performance in 2026
Beth O Malley
Beth O’Malley is the Founder of astral, an unstoppable CRM and email marketing expert (and an ADHDer with a great sense of humour).
She’s trained thousands of marketers, developed industry-shaping guidelines, practices and training. Plus, she’s helped businesses generate £10M+ in assisted revenue from her expertise in just 18 months.
She’s been awarded best Full-Service CRM & Email Agency 2024, Top International Women Entrepreneurs, and a recognised HubSpot Partner. Beth helps businesses reimagine, rethink and transform CRM, data, and email marketing.
Unlocking the Inbox: Strategies for Email Deliverability in the Future
Julia Janssen-Holldiek
Julia has been leading the Certified Senders Alliance (CSA) with passion for over 10 years. She is deeply committed to protecting the email channel, which she values for its openness and decentralization. Through CSA, Julia champions a self-regulatory system that proves highly effective in tech-driven environments. With her extensive experience, she mediates between email senders and receivers, fostering the development of quality criteria that are both transparent and realistic. Julia studied Business Administration in both Cologne and Buenos Aires and previously worked in sales and marketing for a major US IT hardware and software provider.