Convert and create loyalty through engaging lifecycle journeys

Ornella Gallo

14:20 - 14:50

I will be discussing:

  • From product driven to customer driven
  • Automation and scale – how we took WeTransfer from 13m to 60m in less than a year
  • From batch and blast to Lifecycle and customer driven
  • Email metrics and scale, how you can have them both


Ornella Gallo

Senior Email Marketing ManagerWeTransfer

Passionate email marketer with 10 of years experience in the marketing and communications fields. I combine a strong interest in the email industry with a user-centric and emphatic approach. I love data-driven findings, experimentation, automation and EI. Member of several email communities, I thrive in challenging and diverse environments. I worked in 4 different countries and I am now a very happy resident in the Netherlands.