Expert Panel: The AI-Curated Inbox: How do you deliver a brand message when an algorithm decides if it’s worthy of attention?

Email and messaging channels are entering a new era in which AI assistants increasingly decide which brand messages reach the customer and which never make it past the algorithmic gatekeeper. In this panel, Spotler, Sinch and Ibexa examine what this shift means for marketers who have spent years optimizing for opens, clicks and deliverability. From sender reputation and intent signals to the rise of AI-generated summaries and prioritized inboxes, the session explores how brands can stay relevant when relevance itself is being redefined by machines. Expect candid perspectives on content quality, identity, consent and the practical steps marketers need to take to remain visible and meaningful in an AI-curated world.