From automation to personalization: scaling content across brands and markets

How do you scale content personalization and automate the Customer Decision Journey across diverse markets during a platform migration? This was the challenge we faced at Harman International – home to brands such as Harman Kardon and JBL – while transitioning from Salesforce Marketing Cloud, a highly advanced platform, to Simon Data, a simpler yet powerful CDP/ESP solution.

In this session, I will take you through our journey of tackling these challenges. From crafting multi-brand, multi-language templates with dynamic content blocks tailored for EMEA audiences to ensuring a seamless experience, I will share how we combined creativity and technical expertise to deliver personalized content at scale.