Why email deliverability matters

In this dynamic presentation, Anthony Mitchell explores the criticality of email deliverability in today’s digital landscape. From the brief history of email to modern day trends. With a focus on the business impact of poor deliverability, Anthony emphasizes the need to ensure that emails reach their intended recipients. He sheds light on the role of ISPs and spam filters, highlighting best practices for improved deliverability. Anthony also discusses essential tools and services for managing email deliverability. By the end of this session, attendees will understand why email deliverability matters and how to optimize their email campaigns for maximum effectiveness.