International Email Benchmark 2024 – Key Figures

Robin de Wouters

16:05 - 16:20

The Global Data & Marketing Alliance (GDMA) and the Dutch Data & Marketing Association (DDMA) are proud to present the third and latest edition of the GDMA International Email Benchmark. This year’s edition is even more comprehensive and international, featuring 5 million email campaigns (2023: 3 million), 203 billion emails sent (2023: 122 billion), 42,000 organizations (2023: 28,000), and nearly double the geographical coverage, with 125 countries (2023: 69). For the second time the International Email Benchmark is published via an interactive dashboard, which provides cross border insights based on email campaigns data.

In this talk, Robin de Wouters will present the insights of the GDMA International Email Benchmark.

You can have a look and deep dive into the dashboard here.

Robin de Wouters

Communication and Commercial DirectorFEDMA/GDMA

Robin is the Communication & Commercial Director for the Federation of European Data & Marketing (FEDMA) & the Global Data and Marketing Alliance (GDMA). He carries a strong background in communication and public relations, spanning from the private, non-profit and institutional spheres. He previously worked in the field of human rights with Euromed Rights, the ONE Campaign and the United Nations. Robin is also the Vice-Chair of the Board of the European Interactive Digital Advertising Alliance (EDAA) and the spokesperson of Democrats Abroad Belgium, the international arm of the US Democratic Party.