Panel discussion International Email Benchmark 2023

Jasper Kolwijck & Robin de Wouters & Beata Linz

15:25 - 16:00

In this interactive panel discussion Beata Linz, Robin de Wouters (GDMA) and Jasper Kolwijck (KPN) will talk about the insights from the International Email Benchmark 2023 and how marketers can make the most of this information. How can you use the interactive dashboard and how does it help your organization to optimize email performance?

Jasper Kolwijck

Lead Email & Messaging TeamKPN

Robin de Wouters

Communication and Commercial DirectorFEDMA/GDMA

Robin is the Communication & Commercial Director for the Federation of European Data & Marketing (FEDMA) & the Global Data and Marketing Alliance (GDMA). He carries a strong background in communication and public relations, spanning from the private, non-profit and institutional spheres. He previously worked in the field of human rights with Euromed Rights, the ONE Campaign and the United Nations. Robin is also the Vice-Chair of the Board of the European Interactive Digital Advertising Alliance (EDAA) and the spokesperson of Democrats Abroad Belgium, the international arm of the US Democratic Party.

Beata Linz

Global CRM Director and Consultant GlobalBeata Linz Consultancy | Adbirds

Beata Linz is a consultant for Brand, Digital and Email Marketing with 15 years of experience.

She worked for Nike for 10 years, where she grew Email Marketing from scratch to a substantial channel in EMEA. She expanded her expertise in wider Digital Marketing, and has been an advocate of consistent and seamless cross-channel messaging ever since.

After 10 years, Beata decided to “go solo” and start her own consultancy to help brands reach their goals and their consumers in a meaningful way via Digital Marketing and CRM.

Since 2020 Beata is also the Global CRM Director at Adbirds, a leading Global Digital Performance Marketing Agency by former Google and Facebook employees. Together with a best-in-class team Beata has expanded their capabilities throughout CRM and Email Marketing, and enabled their clients, leading multinational organizations, through these channels.

Outside of consulting, Beata has a strong passion for giving back. Firstly, she supports brands with a good cause* to thrive online via Digital Marketing and CRM.

Furthermore, early in 2022 she founded a collective, “Moms in Marketing”. Many need or want to take a career break to care for their families, and when they try to reenter the job market, the workforce as they knew it has changed: they face challenges from hiring organizations, their knowledge is outdated and they have low self esteem finding themselves at a loss for where to start.

It is the collective’s vision to help mothers or such individuals find their passion again, expand their knowledge and skills, and work on real projects on a freelance basis when they have time. This allows them to build the balance between family and professional life, rebuild self-confidence and, no less important, regain their financial independence. All the while organizations win with having the hardest working marketing pros on their projects.