Signals in email: how to go back to pre-AI era conversion rates

Reply rates are down dramatically. AI and outbound email platforms are configurable at the flick of a button, enabling everyone in GTM to do email at scale.

So how do you cut through the cr*p and stay relevant? Signals.

Real-time activity from your buyers and readers is available online if you know where to look. And leveraging them ethically can set you apart from your competitors that are volume-bombing their entire TAM or reader base.

But how do you land on the right signals? And how do you configure AI to capture them, respecting sound data infrastructure and feeding everything back into your email platform?

That’s what I’ll be showing concretely and pragmatically in this session. Take away practical signal tips that you can apply at your desk the next day. You’re one session away from outsmarting the competition.