The Rise of the Cookieless World: Email Marketing to the Rescue

Beata Linz

13:45 - 14:15

Digital Marketing channels are facing the Rise of the Cookieless World as Google plans to end third-party cookies by 2023.

But guess what?! There is an old friend new hero in town!

Email Marketing!

Many marketers are focusing on Apple’s MPP and how Privacy Rules are making their lives harder. On the other hand, there are interesting developments bringing the advantage to the Email channel.

In this session you will learn about how Email Marketing can excel in zero and first-party data and come to the rescue of cross-channel marketing.

Beata Linz

Brand | Digital | Email Marketing ConsultantBeata Linz Consultancy / Adbirds Beata Linz is a consultant for Brand, Digital and Email Marketing with 15 years of experience.

She worked for Nike for 10 years, where she grew Email Marketing from scratch to a substantial channel in EMEA. She expanded her expertise in wider Digital Marketing, and has been an advocate of consistent and seamless cross-channel messaging ever since.

After 10 years, Beata decided to “go solo” and start her own consultancy to help brands reach their goals and their consumers in a meaningful way via Digital Marketing and CRM.

Since 2020 Beata is also the Global CRM Director at Adbirds, a leading Global Digital Performance Marketing Agency by former Google and Facebook employees. Together with a best-in-class team Beata has expanded their capabilities throughout CRM and Email Marketing, and enabled their clients, leading multinational organizations, through these channels.

Outside of consulting, Beata has a strong passion for giving back. Firstly, she supports brands with a good cause* to thrive online via Digital Marketing and CRM.

Furthermore, early in 2022 she founded a collective of mothers or professionals in marketing – the name is still a work in progress. Many need or want to take a career break to care for their families, and when they try to reenter the job market, the workforce as they knew it has changed: they face challenges from hiring organizations, their knowledge is outdated and they have low self esteem finding themselves at a loss for where to start.

It is the collective’s vision to help mothers or such individuals find their passion again, expand their knowledge and skills, and work on real projects on a freelance basis when they have time. This allows them to build the balance between family and professional life, rebuild self-confidence and, no less important, regain their financial independence. All the while organizations win with having the hardest working marketing pros on their projects.

Find her on LinkedIn, Twitter or at www.beatalinz.com.

Contact her on beata[at]beatalinz.com or +31648147033.