The Similarities Between Sneakers and Arthouse Cinema

Julien Staartjes

Smaller businesses often have fewer resources than large companies, while their customers are used to the fast, high-level service those bigger players provide. De FilmHallen doesn’t let that hold them back. By drawing inspiration from leisure, travel, and e-commerce, this cinema has developed a successful, retention-focused marketing strategy.

In this session, marketer Julien Staartjes shares successful case studies and demonstrates why it’s essential to look beyond your own industry.

Julien Staartjes

Senior Marketing SpecialistFilmHallen

Julien Staartjes works as a Senior Marketing Specialist for the cinemas De FilmHallen and The Movies in Amsterdam, and De FilmKoepel in Haarlem. He specializes in digital marketing, with a strong focus on audience development and building communities. He believes that data is key to understanding your audience and is always experimenting with new creative campaigns to reach and engage different target groups.