DDMA proudly announces the nominees for the EMAS Awards 2025, the annual awards celebrating excellence in email marketing and marketing automation. The winners will be revealed on 26 June during the Email Marketing Automation Summit (EMAS) at Circa Amsterdam.
The EMAS Awards are presented in four categories: Outstanding Email, Email Marketing Automation Excellence, Young Talent of the Year, and the creative agency competition Battle of the Agencies. All entries are reviewed by an independent expert jury consisting of professionals from the fields of email and data-driven marketing.
Milou Steenvoorden, jury chair and Global Senior Director Consumer Engagement at Adidas:
It was an absolute pleasure to serve as jury chair this year! The quality and diversity of the submissions made our job anything but easy – but that only highlights how much the field continues to evolve. This year’s cases truly centered on the customer journey and the consumer’s brand experience. We saw smart combinations of creativity, data and technology, with personalization, relevance and timing at the core. Emerging techniques, including AI, are increasingly being applied in thoughtful ways to make campaigns even smarter and more effective. And the young talent truly stood out: their drive, vision and fresh ideas are truly inspiring and show that email marketing is constantly evolving – and remains an essential part of today’s marketing mix.
Nominees – EMAS Awards 2025
Outstanding Email
- Knab
- ANWB
- DFL Digital Sports
Email Marketing Automation Excellence
- Just Russel
- Kramp
- Bol.
Young Talent of the Year
- Koen Franken – Springbok Agency
- Miriam Elean – Greenwheels
- Juliette den Hartog – NeoSEM
Battle of the Agencies
The three agencies competing for the title in this year’s Battle of the Agencies are:
- Yellowgrape
- Ematters
- MandAd e-mailmarketing
These agencies will work on a campaign brief from KNVB (Royal Dutch Football Association) and present their concepts live on stage during EMAS. The winner will be announced the same day.
About DDMA
DDMA is the largest industry association for marketing and data in the Netherlands. We represent a network of more than 360 brands, non-profits, agencies, publishers, and tech providers who are committed to using data responsibly and effectively for marketing. DDMA supports professional growth through knowledge sharing, networking, and self-regulation, and serves as a key dialogue partner for policymakers and regulators.