Submissions for the EMAS Awards 2026 are now officially open. These prestigious awards will be presented at the Email Marketing Automation Summit (EMAS) on June 11, 2026, at Circa Amsterdam. Professionals can enter until Monday 16 March, 5:00 PM via emas./awards.
“In an era where AI floods us with predictable campaigns, creativity and thoughtful data-driven work are more important than ever. The EMAS Awards and the Battle prove that email marketing is alive and kicking – if you dare to stand out. This is the stage for the smart, original, and impactful work our industry needs.”
Judith Oude Sogtoen, Director DDMA
The EMAS Awards celebrate the most inspiring and impactful work in email marketing and automation. The three categories:
- Email Marketing Automation Excellence
For advanced always-on flows using data, segmentation, and personalization to deliver measurable impact. - Outstanding Email
For a single, standout email (or compact series) that shines through creativity, innovation, or results. - Young Talent
For emerging professionals (max. 3 years of experience) making a clear impact within their team or organization.
Entries may be submitted in English or Dutch. Finalists will be announced on 2 April 2026.
Battle of the Agencies: Pink Gellac as this year’s challenge
Back again is the popular Battle of the Agencies. In this competition, selected agencies will go head-to-head to develop the best email campaign for Pink Gellac – a fast-growing beauty brand bringing salon-quality gel manicures into people’s homes.
Agencies can apply by submitting a compelling motivation. Selected teams will receive a client briefing and develop their campaign in the weeks leading up to EMAS. During the event, they’ll present their concept live on stage. The most creative, effective, and customer-driven campaign wins the Battle.
About DDMA
DDMA is the leading trade association for marketing and data in the Netherlands. With over 360 members – including brands, agencies, publishers and tech companies – DDMA promotes responsible data use, strengthens industry standards, and acts as a voice to policymakers. Learn more at ddma.nl.