The winners of the EMAS Awards were announced today during the awards ceremony at the annual DDMA Email Marketing Automation Summit. The EMAS Awards celebrate the most innovative, effective, and inspiring achievements in email marketing and marketing automation.
The jury, consisting of independent experts from the field, selected winners in four categories:
Email Marketing Automation Excellence: Kramp
Kramp developed a fully automated email strategy based on product recommendations tailored to customer behavior and local preferences. Through smart A/B testing, the team demonstrated how scalable personalization leads to higher engagement and revenue growth.
Outstanding Email: DFL Digital Sports
A smart and bold campaign that completely broke with convention: an email disguised as a push notification, deliberately disrupting recipients’ expectations. With humor, perfect timing, and a powerful concept, DFL Digital Sports achieved record-breaking open and conversion rates.
Young Talent of the Year: Koen Franken (Springbok)
Koen stood out for his infectious enthusiasm, eagerness to learn, and strong focus on the technical side of email marketing. In a short time, he has become an indispensable link within Springbok, with an eye for both the customer and the bigger picture. His ability to translate complex technology into user-friendly solutions makes him, according to the jury, a promising talent ready for the next step.
Battle of the Agencies: MandAd e-mailmarketing
The eighth edition of the Battle of the Agencies exceeded expectations, with a surprisingly high number of agencies entering the pitch. This gave the client – the KNVB – plenty of strong contenders to choose from.
In the final round, the jury noted striking differences between click rates and actual conversions across the participating agencies. MandAd Email Marketing emerged as the clear winner, delivering the strongest performance on both results and KPIs.
About DDMA
DDMA is the largest industry association for data-driven marketing, sales, and service. We are a network of advertisers, non-profits, publishers, agencies, and tech providers who use data in innovative and responsible ways to engage with consumers. With knowledge and advice, we help our members work in a data-driven and customer-focused way, develop a vision on data use, and deal with legal changes. We also give our members a voice in The Hague and Brussels and professionalize the sector by developing self-regulation. More info: www.ddma.nl.