Email Personalization on a European Scale: Cooking Up Success without Direct Selling

When creating content for a big variety of cultures within your target groups can be a tremendous challenge. How deep are you willing to dive into your data to uncover why some target groups don’t respond as well as you expect? At some point it might be smart to take a step back to have a closer look at what drives your audiences.

Access to data from multiple sources is crucial for a comprehensive customer view. A 360-degree perspective integrates data from not only online but also offline resources. Historical data provides context and trend analysis, helping identify patterns and making informed decisions about customer behavior and campaign effectiveness. How do you get these enterprise-minded capabilities in an ambitious organization?