From Player to Fan: Effective Communication for All Our Target Audiences

Darren Pauwels & Rick Koetsier

15:45 - 16:15

At the KNVB we serve a high variety of football enthusiasts. From all our 1 million active players and all the volunteers to the fans of our national teams. With a landscape that is unique in the sports world we try to communicate with them in order to be relevant and personal. In this presentation we will show some examples of how we do this but also what future plans we have.

Darren Pauwels

Campaign & Marketing SpecialistKoninklijke Nederlandse Voetbalbond (KNVB)

Rick Koetsier

Lead Data IntelligenceKoninklijke Nederlandse Voetbalbond (KNVB)