Inside BBC’s Walking with Dinosaurs Interactive Email Campaign

When Walking With Dinosaurs returned to BBC screens, it was more than a programme launch, it was a cultural moment. The challenge was translating that broadcast impact into an interactive, personalised CRM experience that could engage audiences beyond the TV screen.

In this session, Ben Hammond, CRM Director at BBC, and Conor Wilson, Senior CRM Developer at ActionRocket, will take you inside the Walking With Dinosaurs interactive campaign. They will explore how email was used as a storytelling channel, extending the world of the programme into the inbox.

You will hear how the campaign was planned and built, from initial creative concept through to gamification and technical execution. The session also unpacks how close collaboration between BBC and ActionRocket enabled a smooth delivery, balancing creative ambition with technical reality.

This is a practical look at what it really takes to deliver interactive CRM campaigns for major brand moments. Expect clear, honest takeaways on creating emails aligning with storytelling, technical constraints, and creating inbox experiences that feel considered, relevant, and genuinely engaging.