Scaling Success: Semrush’s Strategy for B2B Newsletters

Go behind the scenes of Semrush’s B2B newsletter strategy to uncover how automation and lifecycle-driven approaches create impactful email campaigns. In this session, Taylor Raffa shares how her team leverages automation to streamline workflows, personalize content, and deliver the right message at the right time. Explore real-life examples of how Semrush’s newsletters support different customer lifecycle stages—from onboarding to retention and beyond. Walk away with actionable insights and tools to transform your newsletters into a key driver of engagement and growth.