The Email Reset: Strategy, Behaviour, and Performance in 2026

Beth O’Malley

This session is designed to challenge how marketers currently think about email, and to give them practical, immediately usable ways to improve performance when they return to the office the next day.

Rather than focusing on tools or trends in isolation, the talk reframes email as a system made up of strategy, behaviour, and measurement, and shows how many teams are unintentionally holding the channel back by relying on outdated assumptions, metrics, and “best practices”.

Beth O’Malley

Creator of astral and email specialistastral

Beth O’Malley is the Founder of astral, an unstoppable CRM and email marketing expert (and an ADHDer with a great sense of humour).

She’s trained thousands of marketers, developed industry-shaping guidelines, practices and training. Plus, she’s helped businesses generate £10M+ in assisted revenue from her expertise in just 18 months.

She’s been awarded best Full-Service CRM & Email Agency 2024, Top International Women Entrepreneurs, and a recognised HubSpot Partner. Beth helps businesses reimagine, rethink and transform CRM, data, and email marketing.