Jay spends his day creating wow moments for brands in email at Action Rocket, a digital focused agency based in London. Whether testing new interactive email code or finding that elusive rendering fix, he’s always willing to chat email code.
Beata Linz is a consultant for Brand, Digital and Email Marketing with 15 years of experience.
She worked for Nike for 10 years, where she grew Email Marketing from scratch to a substantial channel in EMEA. She expanded her expertise in wider Digital Marketing, and has been an advocate of consistent and seamless cross-channel messaging ever since.
After 10 years, Beata decided to “go solo” and start her own consultancy to help brands reach their goals and their consumers in a meaningful way via Digital Marketing and CRM.
Since 2020 Beata is also the Global CRM Director at Adbirds, a leading Global Digital Performance Marketing Agency by former Google and Facebook employees. Together with a best-in-class team Beata has expanded their capabilities throughout CRM and Email Marketing, and enabled their clients, leading multinational organizations, through these channels.
Outside of consulting, Beata has a strong passion for giving back. Firstly, she supports brands with a good cause* to thrive online via Digital Marketing and CRM.
Furthermore, early in 2022 she founded a collective of mothers or professionals in marketing – the name is still a work in progress. Many need or want to take a career break to care for their families, and when they try to reenter the job market, the workforce as they knew it has changed: they face challenges from hiring organizations, their knowledge is outdated and they have low self esteem finding themselves at a loss for where to start.
It is the collective’s vision to help mothers or such individuals find their passion again, expand their knowledge and skills, and work on real projects on a freelance basis when they have time. This allows them to build the balance between family and professional life, rebuild self-confidence and, no less important, regain their financial independence. All the while organizations win with having the hardest working marketing pros on their projects.
Contact her on beata[at]beatalinz.com or +31648147033.
Henk-Frits Verkerk is een van de oprichters van Sports Alliance. Sports Alliance levert een data management en fanmarketing platform aan (professionele) sportclubs over de hele wereld. Met meer dan 140+ clubs in 9 landen is Sports Alliance marktleider in deze bijzondere niche markt. Als Client Services Director is Henk-Frits verantwoordelijk voor de europese mark (excl. het VK). Daarnaast is hij ook de Data Protection Offer van Sports Alliance.
Danielle Nieuwhuis has gained experience in the field of CRM over the past 5 years. She has worked for large fashion retailers such as Levi Strauss & Co. and currently at de Bijenkorf as Team Lead Email Marketing. She is experienced in starting up CRM and loyalty programs for both B2B and B2C as well as advancing mature email marketing strategies. Her expertise lies in international communication, as a result of living and working in multiple countries, speaking 5+ languages and having looked after the email marketing strategy for 40+ countries.
Christ Coolen is an experienced Marketing Manager in both B2B and B2C. He is a specialist in marketing, psychology and behavioral science. He currently works as an independent marketing trainer. You might know him from his very recognizable marketing-slideshows on LinkedIn, or from his newsletter (“de leukste nieuwsbrief over marketing(psychologie”)’.
Wat kan je ontdekken door in het brein van de consument te kijken? Veelgevraagd spreker Tim onthult hoe je hersenwetenschap kan gebruiken om meer breinvriendelijke websites, verleidende e-mails en overtuigende webshops te maken.
Als mede-oprichter van Unreavel Research, staat hij aan de wieg van één van de snelste groeiende neuromarketing bedrijven van Nederland. Hij helpt bekende merken zoals Heineken, Albert Heijn en Nutricia om meer inzicht te krijgen in waarom de consument z’n portemonnee trekt.
Fernando has +7 years of experience working with email marketing strategies and best practices. Starting with the concept and implementing process of lead generation campaigns, welcome series, develop, retain and analyse the user value cycle, winback campaign strategies, AB testing, Ampscript, Sales Force Marketing Cloud, data analysis and more.
Tim van den Berg has 10+ years of experience in digital marketing and CRM. Currently working as CRM lead at one of the most iconic Dutch brands; HEMA.Tim and his CRM team’s ambition is to make the daily lives of millions of customers happier and more fun. Driven by his entrepreneurial spirit, combined with a passion for data & technology, Tim will take you on his CRM journey towards personalization & marketing automation at HEMA.
Passionate email marketer with 10 of years experience in the marketing and communications fields. I combine a strong interest in the email industry with a user-centric and emphatic approach. I love data-driven findings, experimentation, automation and EI. Member of several email communities, I thrive in challenging and diverse environments. I worked in 4 different countries and I am now a very happy resident in the Netherlands.
April Mullen is currently the Director of Brand and Content Marketing at SparkPost, a MessageBird company. She has 15 years of experience working in email for brands, agencies and in martech.
Outside of SparkPost, Mullen has been an Adjunct Professor of Digital Marketing at the University of Missouri-St. Louis since 2013. In June of 2016, Mullen co-founded Women of Email, an organization with over 6,000 members on six continents that is aimed at driving positive change for women in the email marketing niche.
Mullen was named to DMNews’ 40 Under 40 list in 2018 and DMNews’ 2019 Marketing Hall of Femme Women to Watch list. She contributes thought leadership at conferences and through writing for industry publications, including Forbes and MediaPost.