Bespoke Marketing – Anticipating Consumer Needs with Data & AI

During this session, Thelma will explore how brands can evolve from simple personalization to true anticipation by putting data and AI at the core of their marketing strategies. She will introduce a practical framework for building bespoke customer experiences that dynamically respond to real-time behaviors, preferences, and context. Discover how to shift from reactive messaging to predictive, hyper-relevant engagement that drives both loyalty and revenue.

Key takeaways from Thelma’s talk will include:

• The difference between personalization and anticipation — and why it matters now more than ever.
• A three-step framework to sense customer intent, predict needs, and respond intelligently.
• How to leverage AI models and data signals to create scalable, bespoke experiences.
• Real-life examples of predictive marketing in action across channels.
• Simple steps to start building anticipation into your own marketing strategy today.