Cookie Cutters: Navigating Privacy-First Digital Marketing

In the past 20 years, digital marketing has risen to great heights, carried by an abundance of accurate online data. Now, it has been caught in a storm: consumers have become privacy-aware, lawmakers are continuously creating new rules, regulators are targeting big tech, and the data is drying up. The cookies that marketers silently took (and take) for granted are no more. Brands need to rethink their marketing data collection and activation strategies.