Email Accessibility: How G2 is Building Better Emails for Everyone

With over a billion people worldwide living with disabilities – and the EU’s European Accessibility Act taking effect in June 2025 – accessible emails are nog longer optional; they’re essential. In this session, G2’s Phil Newton will break down why accessibility is now a must-have in email marketing, share key principles for designing & building inclusive emails, and provide real-world examples of how G2 is enhancing accessibility across it’s email program. Whether you’re new to email accessibility or looking to refine your strategy, you’ll walk away with actionable insights to create emails that are more inclusive, compliant, and impactful.