From Sweet Dreams to Sweet Profiles: Auping’s 4 Million Revenue Journey

Discover how Auping, renowned for its luxurious bedding, transformed its customer relationship management (CRM) strategy to generate a remarkable €4 million in revenue within just five years. Join Jeroen as he shares his journey of building up a CRM strategy from scratch at Auping. Gain insights into the challenges faced, innovative solutions implemented, and key milestones achieved. This presentation is a must-attend for anyone interested in the intersection of customer engagement and business growth.