Fueling brand campaigns with CRM data

Annika Östman

13:45 - 14:15

CRM is all about data. In this presentation, Annika will tell more about how McDonald’s leverages data insights to build campaigns which engages and activates loyal fans. From the newly launched campaign “Fan Favorites” to established activations such as “Giveaway Island” and personalized offers, she will bring you along on the steps towards the ambitious goals for the next couple of years.

Annika Östman

Digital CRM LeadMcDonald’s Nederland