How Miele is revolutionizing the home appliances industry with marketing automation

Mattia Tonolo

How we generate stronger Customer centricity and extra revenue thanks to our new marketing automation strategy.

During the session we will discuss:

  • Miele approach to customer engagement and future evolution
  • real life use cases: hyper-personalized promotional logic ,
  • how to build loyalty and high CLV via onboarding series

Mattia Tonolo

CRM Activation Director - Miele