How Miele is revolutionizing the home appliances industry with marketing automation

Mattia Tonolo & Federica Rotondi

13:50 - 14:25

How we generate stronger Customer centricity and extra revenue thanks to our new marketing automation strategy.

During the session we will discuss:

  • Miele approach to customer engagement and future evolution
  • real life use cases: hyper-personalized promotional logic ,
  • how to build loyalty and high CLV via onboarding series

Mattia Tonolo

CRM Activation DirectorMiele

Footage: Miele X

Federica Rotondi

Senior CRM Activation ManagerMiele X

Footage: Miele X