Convert and create loyalty through enaging lifecycle journeys

Ornella Gallo

14:05 - 14:35

I will be discussing:

  • From product driven to customer driven
  • Automation and scale – how we took WeTransfer from 13m to 60m in less than a year
  • From batch and blast to Lifecycle and customer driven
  • Email metrics and scale, how you can have them both

TERUG NAAR ALLE SPREKERS

Ornella Gallo

Senior Email Marketing ManagerWeTransferPassionate email marketer with 10 of years experience in the marketing and communications fields. I combine a strong interest in the email industry with a user-centric and emphatic approach. I love data-driven findings, experimentation, automation and EI. Member of several email communities, I thrive in challenging and diverse environments. I worked in 4 different countries and I am now a very happy resident in the Netherlands.