Global Trends in Email Marketing: Insights from the International Email Benchmark Study

Robin de Wouters

Explore the latest insights into global email marketing performance with an in-depth analysis based on GDMA’s International Email Benchmark. This presentation will cover key findings on email engagement rates, regional trends, and sector-specific benchmarks, highlighting how businesses can optimize their email strategies to achieve greater success. Gain actionable takeaways to elevate your email marketing campaigns and stay ahead in a competitive digital landscape.

For more details on the study, visit: GDMA International Email Benchmark.

Robin de Wouters

Director GeneralFEDMA/GDMA

Robin is the Communication & Commercial Director for the Federation of European Data & Marketing (FEDMA) & the Global Data and Marketing Alliance (GDMA). He carries a strong background in communication and public relations, spanning from the private, non-profit and institutional spheres. He previously worked in the field of human rights with Euromed Rights, the ONE Campaign and the United Nations. Robin is also the Vice-Chair of the Board of the European Interactive Digital Advertising Alliance (EDAA) and the spokesperson of Democrats Abroad Belgium, the international arm of the US Democratic Party.