How Google and Yahoo are Changing the Rules for Email and Why These Should Come as No Surprise

On October 3 last year the email industry experienced a collective heart attack. Google and Yahoo jointly announced that they will impose new requirements for bulk senders. They were given until February 1 before the first mail will be rejected. But how disruptive and how urgent are these requirements really? In this presentation Postmastery, an expert in email infrastructure and deliverability, will talk about the impact of these requirements on email marketing and how they fit into the bigger picture of deliverability.