How to get the most out of the Welcome Journey

Fernando Rubino Pereira

10:35 - 11:05

The welcome email is considered one of the Best Practices in Email Marketing, is where the brand start the relationship with the users. Doing a great Welcome journey, you will introduce and start interacting with the users that will potentially become loyal customers. Fernando will provide 10 essential tips to improve your current welcome, and if you don’t have it yet, can start planning next.

Fernando Rubino Pereira

Global Email Marketing ManagerCanyon Bicycles

Fernando has +7 years of experience working with email marketing strategies and best practices. Starting with the concept and implementing process of lead generation campaigns, welcome series, develop, retain and analyse the user value cycle, winback campaign strategies, AB testing, Ampscript, Sales Force Marketing Cloud, data analysis and more.

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