Transforming email marketing: from manual to fully automated
Do you struggle with finding the balance between using customer data, inspiring content and assortment insights to fill a newsletter? This is an issue that de Bijenkorf was facing every day. During this presentation you will discover the path that the company took to transform the entire way of setting up emails so that the customers receive the most relevant and inspiring content. Of course this journey wasn’t without struggles and hiccups. The introduction of the iOS 15 update and convincing your colleagues that a data model can do the work are just a few examples of the struggles that were faced. Are you curious how the transformation from manual work to fully automated newsletters has taken place? This presentation will not only tell you the journey of de Bijenkorf but will also give you relevant tips & tricks how to automate email marketing within your company.
Danielle Nieuwhuis has gained experience in the field of CRM over the past 5 years. She has worked for large fashion retailers such as Levi Strauss & Co. and currently at de Bijenkorf as Team Lead Email Marketing. She is experienced in starting up CRM and loyalty programs for both B2B and B2C as well as advancing mature email marketing strategies. Her expertise lies in international communication, as a result of living and working in multiple countries, speaking 5+ languages and having looked after the email marketing strategy for 40+ countries.