Unlocking Fan Experiences: Leveraging Data Profiles in the Eredivisie

Digital Marketing Case of the Eredivisie (Dutch National Football League)
Despite the fact that the Eredivisie has existed since 1956 and is well-known in the Netherlands, the league organization has only started to implement a digital communication strategy since the 2021/22 season. This presentation serves as inspiration and provides information about the successes and challenges related to the Dutch football landscape and the future of the organization.