DDMA Email Marketing Automation Summit

Program

EMAS 2025

Room 1 Room 2 Room 3
08.30
Doors open
08.30
09.30
Doors open
08.30
09.30
Doors open
08.30
09.30
08.45
09.00
09.15
09.30
Opening of the Email Marketing Automation Summit
09.30
09.45
09.45
Why we should be optimistic about our digital futures
09.45
10.15
10.00
10.15
From automation to personalization: scaling content across brands and markets
10.25
10.55
Morning break
10.55
11.15
Authentic stories sell better than marketing talk
10.25
10.55
Morning break
10.55
11.15
Award Talk, Imagining an Award-Winning Case: DDMA EMAS Award 2025 - Email Automation Excellence
10.25
10.55
Morning break
10.55
11.15
10.30
10.45
11.00
11.15
Global Trends in Email Marketing: Insights from the International Email Benchmark Study
11.15
11.30
11.30
Award Ceremony: DDMA EMAS Award 2025 - Young Talent
11.30
11.45
11.45
How we built a festive digital experience for our loyal customers with NS Wintercity
11.50
12.20
Award Ceremony: DDMA EMAS Award 2025 - Email Automation Excellence and DDMA EMAS Award 2025 - Outstanding Email
12.25
13.00
Optimizing the marketing tech stack to unlock the full potential of email marketing
11.50
12.20
Award Talk, Imagining an Award-Winning Case: DDMA EMAS Award 2025 - Outstanding Email
11.50
12.20
12.00
12.15
12.30
12.45
13.00
Lunch
13.00
13.45
Lunch
13.00
13.45
Lunch
13.00
13.45
13.15
13.30
13.45
How KPN is using AI to orchestrate Omnichannel BTL marketing
13.45
14.15
Looping in Email: How Email Drives DoorLoop’s Full Funnel
13.45
14.15
Expert Panel: AI, ethics & the inbox – Navigating the new normal or losing control?
13.45
14.15
14.00
14.15
The Power of Email Design Systems
14.20
14.50
Airmail: The Future of Personalized Travel Inspiration
14.55
15.25
Afternoon break
15.25
15.45
Bespoke Marketing - Anticipating Consumer Needs with Data & AI
14.20
14.50
Scaling Success: Semrush’s Strategy for B2B Newsletters
14.55
15.25
Afternoon break
15.25
15.45
Expert Panel: Are email marketing automation marketers undervalued? Let’s talk talent & impact
14.20
14.50
Q&A with Mark Robbins
14.55
15.25
Afternoon break
15.25
15.45
14.30
14.45
15.00
15.15
15.30
15.45
From Player to Fan: Effective Communication for All Our Target Audiences
15.45
16.15
Email Accessibility: How G2 is Building Better Emails for Everyone
15.45
16.15
Expert Panel: Deliverability under pressure – How to stay ahead of inbox changes?
15.45
16.15
16.00
16.15
Award Ceremony: DDMA EMAS Award 2025 - Battle of the Agencies with KNVB
16.20
16.55
Closing of the Email Marketing Automation Summit
16.55
17.00
16.30
16.45
17.00
Drinks
17.00
18.30
17.15
17.30
17.45
18.00
18.15

Room 1

Room 2

Room 3

Room 1 Room 2 Room 3
08.30
Doors open
08.30
09.30
Doors open
08.30
09.30
Doors open
08.30
09.30
08.45
09.00
09.15
09.30
Opening of the Email Marketing Automation Summit
09.30
09.45
09.45
Why we should be optimistic about our digital futures
09.45
10.15
10.00
10.15
From automation to personalization: scaling content across brands and markets
10.25
10.55
Morning break
10.55
11.15
Authentic stories sell better than marketing talk
10.25
10.55
Morning break
10.55
11.15
Award Talk, Imagining an Award-Winning Case: DDMA EMAS Award 2025 - Email Automation Excellence
10.25
10.55
Morning break
10.55
11.15
10.30
10.45
11.00
11.15
Global Trends in Email Marketing: Insights from the International Email Benchmark Study
11.15
11.30
11.30
Award Ceremony: DDMA EMAS Award 2025 - Young Talent
11.30
11.45
11.45
How we built a festive digital experience for our loyal customers with NS Wintercity
11.50
12.20
Award Ceremony: DDMA EMAS Award 2025 - Email Automation Excellence and DDMA EMAS Award 2025 - Outstanding Email
12.25
13.00
Optimizing the marketing tech stack to unlock the full potential of email marketing
11.50
12.20
Award Talk, Imagining an Award-Winning Case: DDMA EMAS Award 2025 - Outstanding Email
11.50
12.20
12.00
12.15
12.30
12.45
13.00
Lunch
13.00
13.45
Lunch
13.00
13.45
Lunch
13.00
13.45
13.15
13.30
13.45
How KPN is using AI to orchestrate Omnichannel BTL marketing
13.45
14.15
Looping in Email: How Email Drives DoorLoop’s Full Funnel
13.45
14.15
Expert Panel: AI, ethics & the inbox – Navigating the new normal or losing control?
13.45
14.15
14.00
14.15
The Power of Email Design Systems
14.20
14.50
Airmail: The Future of Personalized Travel Inspiration
14.55
15.25
Afternoon break
15.25
15.45
Bespoke Marketing - Anticipating Consumer Needs with Data & AI
14.20
14.50
Scaling Success: Semrush’s Strategy for B2B Newsletters
14.55
15.25
Afternoon break
15.25
15.45
Expert Panel: Are email marketing automation marketers undervalued? Let’s talk talent & impact
14.20
14.50
Q&A with Mark Robbins
14.55
15.25
Afternoon break
15.25
15.45
14.30
14.45
15.00
15.15
15.30
15.45
From Player to Fan: Effective Communication for All Our Target Audiences
15.45
16.15
Email Accessibility: How G2 is Building Better Emails for Everyone
15.45
16.15
Expert Panel: Deliverability under pressure – How to stay ahead of inbox changes?
15.45
16.15
16.00
16.15
Award Ceremony: DDMA EMAS Award 2025 - Battle of the Agencies with KNVB
16.20
16.55
Closing of the Email Marketing Automation Summit
16.55
17.00
16.30
16.45
17.00
Drinks
17.00
18.30
17.15
17.30
17.45
18.00
18.15

Room 1

Room 2

Room 3

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