Revolutionizing Email: How Emerging Technologies and AI are Transforming User Experience and Marketing Strategies

Email is undergoing a transformational shift that is reshaping the way consumers interact with it, how marketeers perceive it, and the vast possibilities it offers. In this keynote Marcel Becker will explore cutting-edge technologies like AMP and Schema that help brands attain their objectives and provide an exceptional user experience for their customers. Delve into the role that AI can play in this game-changing evolution and learn how privacy-focused developments on the mailbox provider side can coexist with data access. Marcel believes that we are on the cusp of a revolutionary change rather than a gradual evolution in the email landscape. To ensure email’s continued relevance, we must embrace radical thinking and welcome this transformation with open arms.