Program

Zaal 1

• Opening of the Email Marketing Automation Summit
  09.30 - 09.45
• Moderator Room 1
  09.45 - 09.50
• From 30 to 50% automation revenue with 7 new flows
  09.50 - 10.20
• Interactive Experiences to Elevate your Email Engagement
  10.25 - 11.05
• Break
  11.05 - 11.25
• Award Ceremony: DDMA EMAS Award 2024 - Young Talent
  11.25 - 11.40
• How Google and Yahoo are Changing the Rules for Email and Why These Should Come as No Surprise
  11.45 - 12.20
• Award Ceremony: DDMA EMAS Award 2024 - Email Automation Excellence and DDMA EMAS Award 2024 - Outstanding Email
  12.25 - 13.00
• Lunch
  13.00 - 13.50
• Cookie Cutters: Navigating Privacy-First Digital Marketing
  13.50 - 14.25
• Scaling your Program with A/B testing
  14.30 - 15.05
• Break
  15.05 - 15.25
• Understanding the Future of Marketing Automation: Data, Technology and People Interaction
  15.25 - 16.00
• International Email Benchmark 2024 - Key Figures
  16.05 - 16.20
• Award Ceremony: DDMA EMAS Award 2024 - Battle of the Agencies with Brabantia
  16.20 - 17.05
• Drinks
  17.05 - 19.00

Zaal 2

• Moderator Room 2
  09.45 - 09.50
• The Impact of Data-Driven Marketing through Hyper-Personalization with Next Generation AI: A Microsoft Perspective
  09.50 - 10.20
• From Sweet Dreams to Sweet Profiles: Auping’s 4 Million Revenue Journey
  10.25 - 11.05
• Break
  11.05 - 11.25
• Email Personalization on a European Scale: Cooking Up Success without Direct Selling
  11.45 - 12.20
• Lunch
  13.00 - 13.50
• Expert Panel: The Evolution of MarTech: What’s Next for the MarTech Landscape?
  13.50 - 14.25
• How to make next level interactive e-mail campaigns?
  14.30 - 15.05
• Break
  15.05 - 15.25
• Unlocking Fan Experiences: Leveraging Data Profiles in the Eredivisie
  15.25 - 16.00

Zaal 3

• Moderator Room 3
  09.45 - 09.50
• Award Talk, Imagining an Award-Winning Case: DDMA EMAS Award 2024 - Email Automation Excellence
  09.50 - 10.20
• Expert Panel: Activating Loyalty and AI: The Power of MarTech and Personalisation
  10.25 - 11.05
• Break
  11.05 - 11.25
• Award Talk, Imagining an Award-Winning Case: DDMA EMAS Award 2024 - Outstanding Email
  11.45 - 12.20
• Lunch
  13.00 - 13.50
• Expert Panel: Innovative Design Through Data: An Expert Discussion
  13.50 - 14.25
• You are sending Emails: Check. And are they reaching your Audience?
  14.30 - 15.05
• Break
  15.05 - 15.25
• Email Localisation Blueprint: Navigating 28+ Markets - Your Questions Answered
  15.25 - 16.00