The Secret of Persuasive Copywriting
Christ Coolen
Christ Coolen is an experienced Marketing Manager in both B2B and B2C. He is a specialist in marketing, psychology and behavioral science. He currently works as an independent marketing trainer. You might know him from his very recognizable marketing-slideshows on LinkedIn, or from his newsletter (“de leukste nieuwsbrief over marketing(psychologie”)’.
Privacy First maatregelen: Apple’s Mail Privacy Protection
Serge van Marion
How to get the most out of the Welcome Journey
Tim van den Berg
Tim van den Berg has 10+ years of experience in digital marketing and CRM. Currently working as CRM lead at one of the most iconic Dutch brands; HEMA.Tim and his CRM team’s ambition is to make the daily lives of millions of customers happier and more fun. Driven by his entrepreneurial spirit, combined with a passion for data & technology, Tim will take you on his CRM journey towards personalization & marketing automation at HEMA.
Convert and create loyalty through engaging lifecycle journeys
Ornella Gallo
Passionate email marketer with 10 of years experience in the marketing and communications fields. I combine a strong interest in the email industry with a user-centric and emphatic approach. I love data-driven findings, experimentation, automation and EI. Member of several email communities, I thrive in challenging and diverse environments. I worked in 4 different countries and I am now a very happy resident in the Netherlands.
Maslow’s Hierarchy of (Email Subscriber) Needs
April Mullen
April Mullen is currently the Director of Brand and Content Marketing at SparkPost, a MessageBird company. She has 15 years of experience working in email for brands, agencies and in martech.
Outside of SparkPost, Mullen has been an Adjunct Professor of Digital Marketing at the University of Missouri-St. Louis since 2013. In June of 2016, Mullen co-founded Women of Email, an organization with over 6,000 members on six continents that is aimed at driving positive change for women in the email marketing niche.
Mullen was named to DMNews’ 40 Under 40 list in 2018 and DMNews’ 2019 Marketing Hall of Femme Women to Watch list. She contributes thought leadership at conferences and through writing for industry publications, including Forbes and MediaPost.